Companies and brands are looking to build their presence on social media. It is necessary to regularly inform subscribers about the latest news and promotions. It is desirable to support each post with author’s graphics. Posts with pictures bring more likes.
Social networks today are one of the main channels for interacting with potential customers and increasing brand awareness. One of the key elements of success in this area is graphic content that not only attracts attention, but also conveys the value of your brand. In our work, we use the most up-to-date rules for creating graphic content for social media.
One of the main trends in creating author graphics is minimalism. Instead of overloaded and complex designs, you should use simple but beautiful elements. This approach draws attention to the main information and improves its digestion.
Another trend is the use of bright and unusual colors. Corporate colors are still important, but the use of unusual shades helps to stand out from the crowd and attract attention.
You should also consider the format of the social network and its target audience. For example, for Instagram you should create content in the format of squares or stories, and for LinkedIn – simple and informative designs.
The most effective types of graphics for social media
- Photos are one of the most popular types of graphic content for social media. They can be used to promote products, show the mood of your brand and much more. But it’s important to remember that photos should be high-quality, have bright colors, and convey the right mood.
- Infographics are another effective way to convey information. It can be used to present complex data in a simple and understandable way. It is important that it is easy to read and has a clear structure.
- Videos are a powerful tool to increase brand awareness and improve audience interaction. They can be used to show the process of creating a product, describing its features.