People will remember your business by its vibrant logo. We create brand identities that drive sales and successful brand positioning. Effective business packaging starts with designing a unique and memorable logo.
A logo is the business card of any company and plays an important role in shaping its image. Creating a logo is a serious process that requires a lot of time, knowledge and experience. In our work we apply modern trends in logo creation and the main types of logos.
Today, companies are striving for simplicity and minimalism in their logo designs. The main idea is for the logo to be easily recognizable and memorable. To achieve this goal, designers use simple shapes and minimal colors. In addition, today a lot of importance is given to typography, so many logos consist of text only.
Another trend in logo design is the use of negative space. This means that designers use the space around the text or image to create additional elements in the logo. This makes the logo more interesting and memorable.
Finally, companies today are looking to create logos that work not only in color, but also in black and white. This means that the logo should be recognizable even if it is not colored.
Basic types of logos
There are several basic types of logos, each with its own advantages and disadvantages.
- Text logos are logos that consist of text only. This type of logo is based on typography and can be very effective if the company name is memorable and recognizable.
- Image and Text – This is a type of logo that consists of an image and text. This type of logo allows a company to use an image that reflects its business as well as the company name.
- Abstract logos are logos that do not relate to a specific industry or company’s business. They m can be very creative and memorable, but can be difficult to understand and identify for new customers.
- Icons are a type of logo that consists only of an image that represents the company’s activities. Icons can be very simple and easily recognizable, making them very effective to use on websites and mobile apps.
- Emblems are logos that are usually round or oval in shape and contain text inside. Emblems are often used in sports-related organizations, government agencies, and other organizations that want to express their authority.
Sometimes designers combine several types of logos to create a unique and memorable design. For example, a text logo may be combined with an image or icon to create a more eye-catching design.
Creating a logo is a complex process that requires certain knowledge and skills. Current trends in logo design indicate that companies are striving for simplicity and minimalism in design. The main types of logos include text logos, image and text, abstract logos, icons and emblems. Each type of logo has its own advantages and disadvantages, and the choice of logo type depends on the specific needs and characteristics of the company.