Portfolio Feature: Crafting FreePaintingGuide.com


In the third quarter of 2023, DesignSales had the privilege of collaborating with Leif Sundberg to create FreePaintingGuide.com—a digital haven where artistry and practical guidance converge. From August to September, our goal was to weave a website that echoed Leif’s voice as a decorator and artist, offering an immersive experience for art enthusiasts.

Project Overview:

  • Project Title: Free Painting Guide
  • URL: FreePaintingGuide.com
  • Client: Leif Sundberg
  • Year of Creation: 2023
  • Project Timeline: August 2023 – September 2023
  • Type of Project: Website Development, Content Creation, Affiliate Marketing
  • Theme: Artistic Education and Tool Guidance
  • Client’s Special Requests:
    • In-depth guides and tutorials for various artistic techniques
    • Integration with Amazon Services LLC Associates Program for product recommendations
    • A gallery showcasing artistic creations inspired by the guides
  • Completion Timeframe: 2 months
  • Software Used:
    • Content Management System: WordPress
    • Design Tools: Adobe Creative Suite
    • Development Environment: Local by Flywheel, integrated with GitHub for version control
  • Additional Features:
    • Mobile-responsive design to ensure accessibility across all devices
    • SEO-optimized content to cater to a broad spectrum of art-related search queries
    • Rich multimedia content to provide visual and practical examples
    • Social media integration for enhanced community interaction and user engagement

Project Scope: A blend of aesthetics and functionality, the website was tailored to host an extensive range of content, from ‘Halloween paintings’ to ‘rule of thirds in art’. Articles were crafted around keywords such as ‘ninny’, ‘mermaid painting’, and ‘shadow drawing’, providing a spectrum of tutorials and inspiration.

Design Challenges:

  1. Content Diversity: Balancing a rich variety of topics, from ‘palette knife painting’ to ‘unicorn painting’, ensuring each subject was given its own creative space.
  2. Affiliate Integration: Seamlessly incorporating Leif’s product recommendations with the Amazon referral program without compromising the site’s educational value.
  3. User Engagement: Developing interactive elements such as ‘virtual paint night’ to engage users, fostering a community around ‘couple painting ideas’ and ‘mothers day painting’.

Development Insights:

  • SEO Strategy: Optimizing for a broad set of keywords, including ‘how to draw dreads’, ‘best watercolor paints’, and ‘painting on black canvas’, to attract a wide audience.
  • Technical Execution: Implementing robust e-commerce solutions to support the affiliate links and crafting a user-friendly interface that reflects the simplicity of ‘drawing water’ or the complexity of ‘acrylic portrait painting’.

FreePaintingGuide.com is now a canvas of knowledge, inviting artists to dip their brushes into a palette of skills and insights, all while browsing through Leif’s handpicked artistic tools and materials. DesignSales is proud to present this portfolio piece as a testament to our commitment to creating websites that are not just seen but experienced.

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