Crafting a Connoisseur’s Choice:


In the thriving digital landscape of 2023, DesignSales embarked on a savory project with John Storm, a fervent meat curing enthusiast with a vision to demystify the art of meat preservation. Between July and October, our team was tasked with transforming John’s well-seasoned insights into a comprehensive resource hub –

  • Project Title: How to Choose the Meat Curing Chamber to Cure Meat at Home
  • URL:
  • Client: John Storm
  • Year of Creation: 2023
  • Project Timeline: July 2023 – October 2023
  • Type of Project: Website Development, Content Creation, Affiliate Marketing
  • Theme: Meat Curing Techniques and Equipment Reviews
  • Client’s Special Requests:
    • Comprehensive guides on meat curing processes
    • Community engagement features for sharing success stories
    • Affiliate system implementation for product recommendations
  • Completion Timeframe: 4 months
  • Software Used:
    • Content Management System: WordPress
    • Design Tools: Adobe Creative Suite
    • Development Environment: Local by Flywheel, integrated with GitHub for version control
  • Additional Features:
    • Mobile-responsive layout
    • SEO-optimized content for better search engine visibility
    • High-quality images and videos to enhance user engagement
    • Affiliate links integrated seamlessly into the content for user convenience

An affiliate system, such as the Amazon Associates program, operates on a commission-based referral structure. When a website includes special affiliate links to Amazon products, and a visitor clicks through and makes a purchase, the website owner earns a commission.

For a web development studio, integrating this system presents several tasks:

  1. Technical Integration: Ensuring that the affiliate links are correctly implemented and tracked.
  2. Design Considerations: Designing the site so that product placements feel organic and not overly promotional.
  3. User Experience: Maintaining a balance between monetization and user experience, making sure that the website remains informative and user-friendly.
  4. Compliance: Adhering to Amazon’s stringent affiliate guidelines to avoid penalties or expulsion from the program.
  5. Performance Tracking: Setting up analytics to monitor the success of affiliate links in terms of click-through rates and conversions.

John, bolstered by a fortuitous discussion with a like-minded friend, sought to curate a platform that would serve as the ultimate guide for individuals passionate about crafting their own cured delicacies. His ambition was to create a digital space brimming with knowledge, from selecting the ideal meat-curing chamber to perfecting the curing process.

Our collaboration with John and his team was steeped in the essence of craftsmanship. The website was meticulously designed to encapsulate the tradition of curing meat while infusing it with modern navigability. We poured every ounce of our creative expertise into ensuring that the site was not just a repository of information but also a beacon for curing enthusiasts to unite, share, and flourish.

As the stories of success poured in from around the globe, John’s dream transcended the digital realm. stands as a testament to the power of passion, dedication, and the right partnership in crafting a website that’s not only informative but inspirational.

John’s hope – and ours – is that this site will continue to inspire and educate, guaranteeing perfectly cured meats for all. DesignSales is proud to have played a pivotal role in bringing to life, a project where tradition meets technology, and every visitor leaves a little more seasoned than before.

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